Shhhhhhh… can you keep a secret?
I’m about to tell you a secret. This is just between the two of us. Ready?
In order to make money you have to do one important first:
STOP PUTTING MONEY FIRST!
Taaa-daaaaa!
Look, it’s perfectly natural for you and everyone else to want wealth. Wealth is power. Wealth is power to give your family the stability and security that you want it to have. Wealth is power to help others. Wealth is one of the means by which one can fully life. The person who says that they wa...
Dress For Success
One of the things that I attempt to instill into event planners often is that it is important for your appearance to match the image that you are wishing to portray. The analogy that I use the most often is that people dress for the type of job that they envision doing. If you’re going to paint a house you’re probably not going to wear a 3 piece suite or a ball gown for that task, you know that it’s a messy assignment and you’ll probably want to wear clothing that you don’t mind ge...
Hiding the Elephant
As an event planner it is imperative to the success of your events that you follow the following axiom. Don’t hide the elephant in the living room. Let me repeat this, as an event planner it is completely unwise to hide the elephant in the room. Let’s first start with a definition of the term for those of you who are unsure what I mean by not hiding the elephant in the room.
An elephant in the room is a problem that everyone knows very well but no one talks about because it is taboo, em...
Need a Business Idea?
13. EVENT PLANNING
Has expansion possibilities
One of the first things you need to do is visit every potential event location with which you plan to work. Work with the marketing manager to tour each site and learn what is available at each location. Start a database that will allow you to sort venues by varying features — the number of people each site holds, if there is AV equipment available on site, will you need to arrange for rental chairs, etc. Then when you are beginning to plan a...
Magnificent 2010!
Magnificent 2010! That’s my mantra for this year! Magnificent 2010.
I truly believe that for the longest I was holding on to the mantra – ‘I am burned out’. Yes indeed. I knew I was burned out but I did not understand it. After all, producing events is my passion! But I walked around (not literally) for two years - perhaps longer - saying I cannot produce events anymore; this is not fun anymore; I have lost my creative edge - all meaning I am burned out. I could not fi...
The Rules of Exceptional Customer Service
Written By Crystal Simmons, Event Director,
Cake & Crystal Event Planning
One day, as I managed my client file, I realized all the clients I have gotten or are currently working with have come from a referral or a networking opportunity. One of my greatest assets is my vivacious personality which has always been a selling point for me to get what I want and get it when I want it.
Good customer service is just that – Good. Customer service ALWAYS needs to be an exceptional experi...
by 
