I’m about to tell you a secret. This is just between the two of us. Ready?
In order to make money you have to do one important first:
STOP PUTTING MONEY FIRST!
Taaa-daaaaa!
Look, it’s perfectly natural for you and everyone else to want wealth. Wealth is power. Wealth is power to give your family the stability and security that you want it to have. Wealth is power to help others. Wealth is one of the means by which one can fully life. The person who says that they want to be poor is in my opinion a sour grapes type of person. They generally have feelings of inadequacy or some sort of guilt complex. Again this is my opinion.
DISCLAIMER: Dammit, Jim, I’m Not a Doctor!
That being said, money and wealth are actually desirable. What’s puzzling to me about the methods of individuals is the backwards way they view the creation of wealth. Many people have a “Money First” attitude. They forget that money is ‘fruit’. If you’re unclear about the relationship between seeds and fruit please click here:
For the rest of us my purpose for saying this is that it’s interesting that the same people with the ‘Money First’ attitude are also the ones with no money. Why is that? The reason is this:
People with a money first attitude become so money conscious that they forget that money cannot be harvested unless and until they plant the seed that grows money.
So what is the seed of money? Hmmmmm… interesting question. Earlier I said that seeds reproduce fruit of their own kind. Apple seeds produce apples. Pear seeds produce pears and so on. This is true. What I’m about to say will in no way negate that. The seed of money is ‘SERVICE’.
WHAT? You ask. Is not the seed of money, money? Well yes… it is money. However we must come to the realization that service ‘IS’ money. Let me elaborate by directly quoting David J. Schwartz, PhD, the author of ‘The Magic of Thinking Big’
One summer evening I was traveling by car through Cincinnati. It was time for a gas-up. I stopped at an ordinary but surprisingly busy service station.
Four minutes later I knew why this particular services station was so popular. After filling up my car with gas, checking under the hood, and cleaning the outside of my windshield, the attendant walked around to my side of the vehicle and said, “Pardon me. Sir. It’s been a dusty day. Let me clean the inside of your windshield.”
Quickly and efficiently, he did a thorough job of cleaning the inside of me windshield, something not one service station in a hundred does.
This little special service did more than improve my night visibility (and it helped it a lot); it made me remember this service station.
It happened that I made 8 trips through Cincinnati during the next three months. Each time I stopped at this gas station and each time I got more than I expected to get. Interesting too was the fact that each time I stopped (once it was 4 a.m.) there were other automobiles filling up also. In all, I probably purchased about 100 gallons of gasoline from this station.
The first time I stopped the attendant could have thought to himself, “This guy is from out of state. Odds are twenty to one that he’ll never be back. Why do more than give him the routine treatment? He’s only a one-time customer.”
But the attendants in that station didn’t think that way. They put service first, and that’s why they were busy pumping gas while the other stations looked almost deserted. If the gasoline was any better than a dozen other brands, I didn’t notice it. And the price was competitive.
The difference was the service. And it was obvious that the service was paying off in profits.
When the attendant on my first visit cleaned the inside of my windshield, he planted a money seed.
SERVICE IS ALSO A SEED OF MONEY
Let me repeat that….
SERVICE IS ALSO A SEED OF MONEY
The reason is simple. To perform a service requires time. Individuals are paid for their ‘time’ in many ways including money. Service is essentially money. You’re planting a seed of money when you plant the seed of service.
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