Join us in welcoming guest blogger Jai Stone, The Brand Coach. Jai, a certified celebrity branding expert, works with celebs across the globe to increase their brand awareness. She will visit with us from time to time and share thoughts about celebrity branding and event branding as a whole. Enjoy!
The word ‘brand’ has been applied to products and companies for decades, but by the turn of the millennium we clearly saw the emergence of personal applications to the concept.
Certain names have the power to evoke strong thoughts, images, and emotions: Lance Armstrong (determination, yellow), Michael Jackson, (universal, icon), Nelson Mandela (strength, peace) or Tina Turner (powerful, sexy, survival). Some celebs need only one name to express a powerful brand (Oprah, Prince, Bono, Cher).
Celebrity branding boosts earning potential and career longevity. An enduring, marketable brand can lead to lucrative:
- Endorsements and sponsorships
- Movie deals & television contracts
- Favorable media coverage
- Business enterprises
- Improved leverage to negotiate contracts
Branding can also serve as a catalyst for launching new careers. It is imperative for celebrity actors, athletes and entertainers who want to generate more income. Whether at the onset, peak, or twilight of a career, celebrities should focus on building a viable brand that they can leverage over their lifetime (or beyond). Paul Newman created a brand that even his descendants can capitalize on.
It is never too early to brand your celebrity. So ‘get your brand on’ today.
Jai Stone is a certified celebrity branding expert with more than 15 years of industry experience. She has worked with some of the most recognizable brands in the world to create effective strategies and campaigns. Jai currently resides near Atlanta, GA. www.TheBrandCoach.com
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