As an event planner it is imperative to the success of your events that you follow the following axiom. Don’t hide the elephant in the living room. Let me repeat this, as an event planner it is completely unwise to hide the elephant in the room. Let’s first start with a definition of the term for those of you who are unsure what I mean by not hiding the elephant in the room. An elephant in the room is a problem that everyone knows very well but no one talks about because it is taboo, embarrassing, etc. As an event planner it ...
13. EVENT PLANNING Has expansion possibilities One of the first things you need to do is visit every potential event location with which you plan to work. Work with the marketing manager to tour each site and learn what is available at each location. Start a database that will allow you to sort venues by varying features — the number of people each site holds, if there is AV equipment available on site, will you need to arrange for rental chairs, etc. Then when you are beginning to plan an event with a client, you can find out what the key parameters are ...
Join us in welcoming guest blogger Jai Stone, The Brand Coach. Jai, a certified celebrity branding expert, works with celebs across the globe to increase their brand awareness. She will visit with us from time to time and share thoughts about celebrity branding and event branding as a whole. Enjoy! The word ‘brand’ has been applied to products and companies for decades, but by the turn of the millennium we clearly saw the emergence of personal applications to the concept. Certain names have the power to evoke strong thoughts, images, and emotions: Lance Armstrong (determination, yellow), Michael Jackson, (universal, icon), Nelson Mandela ...
In the previous sessions we covered steps one, two, three and four and they are as follows: You MUST first plant the seed. You MUST plant the seed in a place that will allow it to grow. You MUST provide the seed with water and sunlight. You MUST remove the weeds and other things that will kill the young tree as it as growing. Now let’s jump right into the final step; You WILL receive a harvest and that harvest will be ‘of’ that seed. As I said previously EVERYTHING is a seed. For example, if you plant an apple seed and you plant it in good ...
In the previous sessions we covered steps one, two, and three and they are as follows: You MUST first plant the seed. You MUST plant the seed in a place that will allow it to grow. You MUST provide the seed with water and sunlight. Now let’s jump right into the fourth step; You MUST remove the weeds and other things that will kill the young tree as it as growing. This is probably as important as planting your seed in fertile ground in the first place. The weeds and other things that will kill your plant, your life, your business, are negativity, bad habits, bad ...
In the previous session we covered step one and it is as follows: You MUST first plant the seed. Now let’s jump right into the second step; You have to plant the seed in a place that will allow it to grow. If you plant your seed in concrete it simply will not grow, concrete is not fertile ground. If you plant the seeds of your life in a negative place then the seeds of your life will not grow. If you plant the seeds of your business in negativity then your business will not grow. That is the rule. Period. Accept it, embrace ...
The Laws of Life: Part One Let me begin my saying that I’m not going to take it easy on you. You came here for information on how to get your event planning business in order or to take your event planning business to the next level. I’m not going to coddle you or to make you feel like everything that you’re doing is A-OK. What I WILL do is give you the tools and the knowledge to get you to the level of success that you envision for yourself and believe it or not that includes making sure that not ...
Magnificent 2010! That’s my mantra for this year! Magnificent 2010. I truly believe that for the longest I was holding on to the mantra – ‘I am burned out’. Yes indeed. I knew I was burned out but I did not understand it. After all, producing events is my passion! But I walked around (not literally) for two years - perhaps longer - saying I cannot produce events anymore; this is not fun anymore; I have lost my creative edge - all meaning I am burned out. I could not figure out what to do to change my state of mind, ...
Written By Crystal Simmons, Event Director, Cake & Crystal Event Planning One day, as I managed my client file, I realized all the clients I have gotten or are currently working with have come from a referral or a networking opportunity. One of my greatest assets is my vivacious personality which has always been a selling point for me to get what I want and get it when I want it. Good customer service is just that – Good. Customer service ALWAYS needs to be an exceptional experience. What I have learned is that exceptional customer service will bring your clients back time ...
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